Ric has long been one of Perth advertising's most respected writers, able to bring a distinctive voice to any brand and any subject matter in any medium. The print examples shown here provide some evidence of his craft.

Examples here: (1) Art Gallery of WA: Historical storytelling launching the spectacular St Petersburg 1900 exhibition.  (2) Cable Beach Club: An eccentric colonial tone for the relaunch of this legendary Broome resort.  (3) Perth International Arts Festival: Cheeky small space press encouraging patrons to combine multiple events in their Festival experience.  (4) Timber Roof Frames: A spirited defence of the sustainability of plantation timber. Winner of Campaign Brief Print Campaign of the Year.  (5) Two print ads for the Perrini shoe store – both winners of the PADC The West Australian Fellowship for excellence in press advertising. (6) Campaign Brief Editorial: A comment piece for the industry trade magazine.