High-impact, one-off print advertising can be effective, but the real power is in a strong campaign idea consistently applied across multiple insertions. The work shown here: concepts and writing Ric Cairns; various art directors (Marketforce).

Examples here: (1) Linneys: Christmas retail campaign.  (2) Mirvac: Beachside Leighton launch campaign.  (3) Scitech: Eaten Alive predators exhibition campaign.  (4) Satterley: Honeywood estate launch campaign.  (5) Art Gallery of WA: The Pre-Raphaelite Dream exhibition campaign.